Unless your clients are investing heavily in paid advertising, organic search will likely be their biggest and most sustainable source of traffic. The quality of the website you produce will determine rankings and will have a big impact on the SEO and content work that will continue after you.As a web designer, understanding how search engines actually work is important if you want to get the best results for your clients. Your decisions have an impact. When you know how they work, you can do your best to create a website that will be easy for search engines to understand.Search engines must be able to “read” a website to understand its content and rank it accordingly.
Presenting a website in the most SEO friendly way takes some planning – it requires a structured approach that makes sense for the business and its products or services.How you configure the website from an architectural perspective will impact how the database and content of the website behaves from a search perspective.You need to implement a website design that:1Logical with a solid menu structure (leading to well-planned URLs) 2User friendly C级执行名单 with powerful user interface and user experience 3Not swollen4Uses SEO-optimized features (minus Ajax, JavaScript, etc.) Additionally, factors such as speed and mobile friendliness have an important role to play. The best websites also satisfy users and search engines and don't let web design get in the way of usability or speed.
Common SEO mistakes made by designersLet's start by looking at what web designers frequently miss or get wrong, so you can be sure you're not making the same mistakes with your web designs.Headings – I'm talking about H1, H2 and H3. It's quite common to see a web page with multiple H1s – or none. Designers often approach headers from an aesthetic point of view: if headers look good like H1s, does it matter? Generally, there should only be one H1 per page, with the rest of the headers split into H2, H3, H4, etc.Flash– Flash was once very popular, but it's a disaster for search engines. If you must use Flash, limit its use to small, unimportant design elements. Important, keyword-rich content should never be wrapped in Flash or search engines simply won't see it.